Sagan Rossi – team, leadership, and emotional intelligence coach in Finland

My coaching philosophy: Finding the spark within you

I’m not your typical leadership and team coach – and that’s by design. 

I combine thoughtful insight with a courageous, creative spark to help leaders and teams work in deeper, more connected ways. My approach is warm, honest, and sometimes a little unconventional, designed to strengthen relationships, communication, and shared purpose. And that’s where the real work begins. 

I believe coaching is about finding the spark within you – the things that drive you, light you up, and give you the courage to act. My goal is to create a safe, supportive space where you can explore your values, clarify your goals, and take meaningful steps toward what truly matters to you. Emotional intelligence is at the heart of my work, shaping how I support you. 

The way I coach is rooted in presence, compassion, and non‑judgment. A long‑standing mindfulness practice and study of Buddhist philosophy shape how I show up. They help me meet people with curiosity and patience, and see both the person in front of me and the wider system they’re working in. This creates a space where people can slow down, reconnect with themselves, and let insights spark real, lasting change. 

Sagan Rossi – Team and Executive Coach in Finland – NorthSpark Coaching
Team and leadership coach Sagan Rossi
ICF ACC accredited coach in Finland
EMCC Accredited Coach in Finland

My approach to leadership and team coaching

Whether you’re leading a team, going through a career transition or organizational changes, shaping your leadership style, or seeking out your true purpose, I trust that you or your team already hold the answers.

With that trust at the center, my coaching style is reflective rather than directive. I focus on being present, listening deeply, and creating space for sense-making, growth, and courageous action. That said, when you need something more structured or practical, I can flex to that too. 

Overall, my approach is eclectic, meaning I draw from several different research-backed coaching intervention frameworks and psychology-based methods. For you, the benefit of this approach is that we’re not locked into one method or ideology. It also means every coaching journey is custom made for you and designed together with you. 

What you can expect

  • Coaching conversations that help you uncover your own answers and strengths.
  • A warm, supportive space for exploration, growth, and honest reflection.
  • Practical tools and reflective exercises to support clarity and learning.

Depending on our partnership, I can also integrate elements of consulting, mentoring, or teaching to complement your coaching journey. For example, I can also offer insights, guidance, or training in areas like leadership development, team dynamics, cross-cultural awareness, emotional intelligence, giving and receiving feedback, building resilience, change management, diversity, communications, English conversation, marketing, branding (including personal branding), and neurodivergence. 

However, my preferred relationship role is always as your coach first, and my mission is not to tell you what’s best for you. We’ll do the thought work together so you can determine that.  

In our intro session, let’s explore what you’re looking for in coaching and how we can co-create the best approach for you or your team! 

Coaching tools I use

Most times you may not even know I’m using a specific tool, because tools can be in the form of questions, or may simply be sharing non-judgmental observations. That said, sometimes we may use Gestalt exercises, solutions-focused thinking, visual cards, drawing tools, tables and graphs, decision-making tools, assessment results, physical movement of your body or representative character “pieces”, affirmations and/or manifesting, or mindfulness practices depending on your needs in each session. 

With teams, these tools often become more interactive and collaborative. Depending on the group and the goals, we might work with guided team dialog, role‑based scenarios, team‑mapping exercises, strengths or values mapping, real‑time feedback techniques, or co‑creation activities. We may also use frameworks like team agreements, psychological safety assessments, working‑styles profiles, stakeholder mapping, or exercises that visualize team dynamics, priorities, or ways of working. In many cases, these tools help teams see patterns, surface unspoken dynamics, and create practical next steps together.

Who I work with

As an English‑speaking coach, I love helping Nordic professionals strengthen their emotional intelligence and communicate with confidence in English. I’ve seen first-hand how important this is for Finland’s global growth, shaped by years of working in international roles here. My clients are primarily in tech, creative, and internationally minded growth organizations.

With leaders, founders, and professionals:

I create a reflective space where insight, courage, and clarity can spark meaningful growth.  

With organizations and teams:

I co-create journeys that build trust, improve communication, strengthen emotional intelligence, and deliver more value to stakeholders – especially in high‑change, multicultural settings. The aim is to help teams shift from reactive to reflective, from siloed to connected, and from confusion to shared purpose. 

Professional background

Before coaching full‑time, I spent 20 years in brand, marketing, and communications – most recently as VP Marketing at a Finnish software company. I spent five years on the global executive team, working closely with engineering, product, and business leaders to shape marketing strategies, brand reputation, and company culture. I led a creative team of seven through acquisitions, hybrid- and remote-work shifts, and brand transformations. I also facilitated retrospectives and team sessions to strengthen collaboration.

Diversity, inclusion, and well‑being guided how I led, and our team reached 90% career‑satisfaction. I also understand the pressure leaders face to deliver results. My work in storytelling and communication helped support revenue growth from €14.1M to €25.1M during my years in executive leadership. 

Across all my roles, one thread is strong: I thrive on helping people uncover that certain “spark” that lifts them up. In my coaching practice, this shows up as deep listening and reflective inquiry that inspires insights and purposeful action. It also means noticing how your environment shapes your reactions and relationships, and helping you work with that awareness in a healthy, more connected way.

Coaching credentials and education

My coaching is supported by professional training and accreditation. I hold a Professional Executive Coaching Certification from Henley Business School, and I’m accredited as both an ICF ACC and an EMCC EIA Practitioner. I’ve also completed Henley’s Professional Certificate in Team & Systemic Coaching, which deepens my work with groups and organizational dynamics. Earlier in my lifetime, I earned both BSc (Environmental Studies) and MA (Geography) degrees from Michigan State University, USA. 

My core skills include leadership and personal development coaching, team and organizational coaching, emotional intelligence, facilitation, active listening, warmth, communication, team dynamics, and cross‑cultural collaboration. I also share my work through public speaking and meaningful storytelling. 

Community work, inclusion, and purpose‑driven support

Outside of client work, I stay actively involved in communities. I serve on the Board of EMCC Finland, where I support ethical practice and professional development among coaches. At EMCC’s Global level, I’m on the communications team for the Team Coaching Centre for Excellence.

I also provide pro bono through the Herizon Community, helping international professionals in Finland find direction, confidence, and a clear voice. 

I have DEIB training, I’m anti-racist, and welcome adults of all ages, abilities, cultures, and genders. I’m also LGBTQ+- and ADHD/neurodivergent-friendly!

Let’s spark something new, together!


If you want a coach who will walk beside you, meet you with gentle curiosity, ask good questions, and support your growth with care, I’m here for that. I love helping people grow in ways that feel true to themselves and their values. 

I’m looking forward to being part of your growth journey – and for you to be part of mine! 

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